Today, you get to hire a new assistant. He’s the first port of call for your clients, he’s the doorman who makes them feel like you care. If your office had a lobby, would you want it derelict and empty, or would you want one with great service?
He’s a quick, shiny young thing who is whip smart and handles potential clients with charm, grace, and just the right amount of humour. He has been carefully trained, never says the wrong thing, and allows you to reach out to clients in your own unique way without needing to do anything.
He doesn’t take sick leave, and would never dream of fostering a hostile work environment. He doesn’t have a missus at home waiting for him while he does overtime, he never takes emergency calls from his ailing aunt, and doesn’t try to sleaze on your secretaries.
During his work day, he doesn’t faff about. He is a font of knowledge who doesn’t keep his customers waiting and doesn’t get annoyed by being asked the same question over and over. In fact, the rest of your workers are happier with him on staff, because they just refer to him for their answers. Instead of spending their valuable time answering questions and waiting by the phone, that’s his job, and he doesn’t even mind.
He’s always there for your clients. In fact, he never takes time off. We don’t know whether he has super human strength or he runs on Red Bull, but he never sleeps. When it comes to the interview process, you even got to do some things that the discrimination act would have something to say about. You hired him for his impeccable hygiene, chiselled jaw, and the fact he makes everyone in the office a little bit excited.
You don’t even pay into his super, and he’s a pretty great tax deduction come June.
He’s your website.
How much is your hardest worker worth to you? If he was your best performing employee, how much would you be paying him?
How much are you actually paying your flesh-and-blood employees to be distracted from their jobs by things that could be solved by your website? An hour a week? Two? At $20 an hour, that’s $2,000 a year of wages in lost time. That’s enough to pay off a good website over its lifespan in savings alone.
Regardless of whether or not you have a website for your firm, you have a web presence, and it’s usually your only chance at a good first impression to potential clients. From ensuring that’s a good impression to being proactive about amazing customer service, a great website is your best bet, and works harder than any employee that you could find.