What Goes Into Making a Website

People have an image in their minds when it comes to techs doing their jobs. It might be thanks to CSI, or films, or people’s natural ability to simplify things that they don’t quite understand, but either way, there seems to be this myth that there’s a button you can...

Three Ways to Pin Down Your Target Market in Your Lunch Break

In my previous post, I reminded you that your business has a soul mate. In this article, I’ll call them your BSM. I’m going to tell you something else, that I’m sure you already know. The normal target market definition questionnaires are boring....

Your Business has a Soul Mate

There’s one thing that never ceases to blow my mind when I’m talking to clients who feel like people in their target audience don’t relate to who they are and what they do. There’s this lull that comes in the conversation when we’re talking about their business and...